A Tour Inside A Printing Press

One cannot deny the value of printing presses in an era in which people depend on digital media and the internet to read information. The primary advantage of the print media is that one can store it and retrieve it as and when required after many weeks or months. However, few people bother to think about the laborious process that takes place inside a printing press. This article aims to educate readers about such an environment. The name printing presses conjures thoughts of huge offset machines printing large quantities of booklets and brochures. However, the process has changed a lot with the arrival of the wide page range of digital printers by reputed companies such as Hewlett Packard, Epson, and Canon to name a few. You will be surprised to hear that many presses also use digital colour photocopiers to print small print runs. Apart from being cost effective, it is a fast process that can be completed in a couple of minutes. In this article we shall also discuss about the designing process of brochures and pamphlets and how the digital artist plays a huge role in the printing business.

Creating a brochure from scratch

After the client has passed on the order to the printer, the owner of the company hands it over to the designer, who works in tandem with the typographer. The latter takes care of the text matter of the brochure while the designer creates the design of the same. On many occasions, the client hands over the images of his products. The designer uses special software such as CorelDraw to recreate the design on the computer. If the quality of the original image is sharp enough, the designer simply scans it and then edits the scanned image with the help of photo editing software such as Photoshop. The designing process is quite complex since the specialist has to resize and arrange the graphics in such a way so that there is adequate space to accommodate the text. Once the designer merges the text with the graphics on programs like Page Maker, he prints out a copy on the digital printer and shows it to the client. If the client is satisfied and only requires a small print run, the designer uses the digital photocopiers to make multiple copies of the brochure. For large print runs the specialist uses a digital printer. The designer also specialises in creating logos and banners.